FIRAT YAMAN.
Tech Savvy, Curious, Digital Marketer
Istanbul based adtech/martech specialist.
This is the website of
About Me
Since the beginning of my professional career in 2011, I have developed expertise in advertising & marketing technologies.
My goal is to provide organizations with the necessary technology & platforms to effectively deliver their messages. Ensuring these tools are structured for maximum efficiency.
My mission is to contribute to organizations’ communication strategies by ensuring that the right message reaches the right person, at the right time & in the right context while strictly adhering to data security, legal regulations & ethical principles.
I continuously follow emerging technologies and industry trends. Integrating these advancements into my workflows with utmost care. My objective is to enhance the efficiency of the projects I undertake and drive sustainable growth. My Areas of Expertise:
- Marketing Automation
- Communication Channel Orchestration
- Programmatic Media
- Data Collection, Processing, and Distribution
- Web & Mobile Application Tag Management
- User ID Management
- Data-Driven Content Personalization
Experience
Ingage Media is a digital agency located in Istanbul. The company is the joint venture of Koç Holding & WPP.
My main responsibilities
- Adaptation of the new products/technologies
- Project ownership of the software development projects
- Deep-dive analysis and classification of the product features
- Preparing the agency and it’s clients to the cookieless future
- Creating a comprehensive solution architecture for each vertical
Labrys is a new breed of consultancy firm, combining marketing & business expertise with technology know-how and capabilities. Founded in 2013, Labrys has offices in Dubai, Istanbul & Sarajevo.
My role is providing consultancy services about various marketing solutions to our clients. From technical onboarding to the activation phases, I am responsible for analyzing & connecting the client’s digital assets to their marketing stacks.
The platforms and services that I’m giving consultancy;
- Oracle Bluekai Data Management Platform
- Oracle Responsys
- Oracle Infinity
- Oracle Maxymiser
- Tealium iQ | Eventstream | AudienceStream
- Google Tag Manager
- Google BigQuery
(Sociomantic has been acquired by Dunnhumby)
Sociomantic Labs is digital marketing & ad tech company focused on programmatic advertising. The company provides service more than 60 countries worldwide.
My key responsibilities are;
- Managing all the technical setup process and analysis for Turkish & Benelux clients,
- Analyzing client’s websites and mobile apps and offer them the most suitable solution regarding to their goals,
- Monitoring and troubleshooting live campaigns, follow up ongoing processes,
- Implementation of the scripts into the client website and app,
- Managing data feeds of the client, shaping the information for internal system,
- Preparing & presenting topics for internal workshops, trainings.
(Adnomia has been acquired by Publicis Groupe in 2016)
Adnomia is the subsidiary brand of Digitouch. The company focused on audience-based programmatic advertising.
My journey with programmatic advertising was started in 2012. This concept was quite new in Turkey during that time. We were quite aware of the obstacles, especially training the market for this cutting edge concept.
Before the foundation of Adnomia brand, I have actively participated in the setup of Demand Side Platform (DSP), Supply Side Platform (SSP), Data Management Platform (DMP), Dynamic Creatives (DCO) and script tagging.
After the foundation of Adnomia brand, I have been assigned as the main responsible for technical integrations, ad operations and technical project management. My key responsibilities were;
- Technical and operational management of DSP, SSP, DMP, DCO and tag management
- Campaign creation over several programmatic suites such as Appnexus, Google Display&Video 360, Rubicon DSP and Adnologies
- Audience injection from data partners using tag management solutions. Data discovery & scooping with the frontend technologies were also included
- ROI and conversion optimizations of campaigns
- Creating internal and external documentation,
- Project management of the outsourced IT developments
- Identifying and fixing technical issues of platforms and reporting issues to responsible
(Digitouch has been acquired by Publicis Groupe in 2016)
I have worked for Turkey’s leading affiliate network brand named Gelir Ortakları.
My responsibilities were;
- Technical and operational management of the affiliate marketing suite
- Managing all the technical integrations between advertisers and publishers
- Creating documentation for internal team and affiliate suite users. This also included management of the knowledgebase
- Identifying and reporting technical issues and bugs of the affiliate marketing suite
- Developing minor tools for the internal team which brings them efficiency and time
- Following the latest trends and technologies in the industry. Reporting to the management for potential adaptation of our core business